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For companies selling to college athletics

Know who's buying
before the RFP.

Sourcing every college athletic department and staff, tracking real-time personnel changes, hiring announcements, and departures. Tracking all AD projects, renovations, equipment overhauls, events, fundraising initiatives, software landscapes, and much more so you know when a school is looking to make a purchase before there's a public announcement.

Departments
2,093
Staff listed
106,822
Live signals
1,996
new signal in the last 30 days watched
Live

How it works

Three steps, every day, for every department we watch.

  1. We track every mention of possible spend

    Before any announcement or RFP, so you can be first in line and shape the purchasing criteria.

    • Staff pages
    • Staff bios
    • Board papers
    • Bond filings
    • Capital plans
    • News
    • Newsletters
  2. We spot the change

    A new Director of Equipment Operations. A seat that just opened. A board approving money for a video board. Each one becomes a signal with the sentence it came from and a saved copy of the page, so it's never "trust us".

  3. You reach the right person

    Filter to what you sell and where you sell it. Get the contact, the reason to call and an alert when something new lands. Export to your CRM, or ask our API from your own tools.

What a signal looks like

An example with sample names. Customers see the real school, the people and the full source.

Board approvedFacilities2 sources

Indoor practice facility · $24M

Sample State University · Board of Trustees · Oct 9

“The Board approves the indoor practice facility project at a total budget of $24,000,000, with design to begin in spring 2027.”
Who to callAvery Sample · Associate AD for Facilities
Why nowDesign firms and turf, lighting and video board vendors are chosen in the next 6–12 months.

Request a demo

Tell us what you sell. We'll show you this week's signals for your products and regions, on a 20-minute call.